Personal branding
Shay Lorjuste | Personal Brand Case Study
A personal brand project for Shay Lorjuste as she moved toward bodybuilding and personal training.
Brand direction
DOC N.I.L. supported the transition with consulting and brand strategy, connecting Shay’s athletic background to how she presented her fitness work.
Website and photography
The project combined website work with a personal branding photo shoot. The portraits gave the fitness direction a visual presence alongside the brand and website work.